Marketing Management By Philip Kotler
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Description
The world of marketing is converting every day–and so as for students to have an aggressive edge, they want a textbook that displays the great of today’s marketing concepts and practices.
Marketing Management, 15/e, is the gold popular marketing textual content due to the fact its content material and agency always reflect the latest modifications in today’s marketing concept and practice.
The 15th version is up to date wherever appropriate to provide the most comprehensive, current, and attractive marketing control textual content possible.
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