The Lean Startup by Eric Ries

Most startups fail. But a lot of the failures are preventable. The Lean Startup is a brand new technique being followed throughout the globe, converting the way businesses are constructed and new products are launched.

Eric Ries defines a startup as a corporation committed to growing something new under situations of severe uncertainty. This is simply as real for one character in a garage or a set of pro specialists in a Fortune 500 boardroom.

What they have got in common is an assignment to penetrate that fog of uncertainty to find out a successful direction to a sustainable business.

The Lean Startup technique fosters businesses that might be both more capital efficient and that leverage human creativity more effectively. Inspired by instructions from lean manufacturing, it is based on “demonstrated learning,” fast scientific experimentation, in addition to some counter-intuitive practices that shorten product improvement cycles, measure actual progress without resorting to conceitedness metrics, and study what clients sincerely want.

It permits an organization to shift directions with agility, changing plans inch by inch, minute by minute. Rather than wasting time growing elaborate business plans, The Lean Startup gives entrepreneurs—in businesses of all sizes—a manner to check their vision continuously, to adapt and regulate before it’s too late.

Ries presents a systematic technique for growing and handling successful startups in an age when businesses want to innovate greater than ever.